{"id":109,"date":"2018-11-14T06:34:45","date_gmt":"2018-11-14T06:34:45","guid":{"rendered":"https:\/\/aeroland.thememove.com\/main\/?p=109"},"modified":"2019-01-23T09:00:26","modified_gmt":"2019-01-23T09:00:26","slug":"daily-reason-to-be-happy","status":"publish","type":"post","link":"https:\/\/aeroland.thememove.com\/main\/daily-reason-to-be-happy\/","title":{"rendered":"Slack&#8217;s Most Famous Rebranding  Campaign"},"content":{"rendered":"<p>The collaborative working tool, used by employees to chat and share projects, has a new \u201csimplified\u201d logo with a smaller color palette, that does away with the brand\u2019s characteristic slanted hashtag symbol.<\/p>\n<blockquote>\n<p class=\"p1\">It\u2019s through mistakes that you actually can grow. You have to get bad in order to get good. \u2013Paula Scher<\/p>\n<\/blockquote>\n<p>New York Pentagram partner Michael Bierut has rebranded Slack, transforming its multi-colored hashtag logo into a new shape with a \u201csimplified\u201d color palette and \u201crefined\u201d graphic elements.<\/p>\n<p>Slack, which launched in 2013, is a program used in workplaces by employees to communicate and collaborate on different projects. Its hashtag symbol has formed a key part of the brand since it was launched, given that the key is used extensively across the platform to share work, in the form of tagging topics, people or channels within comments.<\/p>\n<p>Source:\u00a0designweek.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The collaborative working tool, used by employees to chat and share projects, has a new \u201csimplified\u201d logo with a smaller color palette, that does away with the brand\u2019s characteristic slanted hashtag symbol. It\u2019s through mistakes that you actually can grow. You have to get bad in order to get good. \u2013Paula Scher New York Pentagram partner Michael Bierut has rebranded Slack, transforming its multi-colored hashtag logo into a new shape with a \u201csimplified\u201d color palette and \u201crefined\u201d graphic elements. Slack, which launched in 2013, is a program used in workplaces by employees to communicate and collaborate on different projects. Its hashtag symbol has formed a key part of the brand since it was launched, given that the key is used extensively across the platform to share work, in the form of tagging topics, people or channels within comments. Source:\u00a0designweek.co.uk<\/p>\n","protected":false},"author":1,"featured_media":798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"footnotes":""},"categories":[5],"tags":[7,8],"class_list":["post-109","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-project-showcase","tag-designer","tag-mookup","post_format-post-format-link"],"_links":{"self":[{"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":3,"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":1204,"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/posts\/109\/revisions\/1204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/media\/798"}],"wp:attachment":[{"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aeroland.thememove.com\/main\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}