Slack’s Most Famous Rebranding Campaign
Slack’s Most Famous Rebranding Campaign
Harry Ferguson
The collaborative working tool, used by employees to chat and share projects, has a new “simplified” logo with a smaller color palette, that does away with the brand’s characteristic slanted hashtag symbol.
It’s through mistakes that you actually can grow. You have to get bad in order to get good. –Paula Scher
New York Pentagram partner Michael Bierut has rebranded Slack, transforming its multi-colored hashtag logo into a new shape with a “simplified” color palette and “refined” graphic elements.
Slack, which launched in 2013, is a program used in workplaces by employees to communicate and collaborate on different projects. Its hashtag symbol has formed a key part of the brand since it was launched, given that the key is used extensively across the platform to share work, in the form of tagging topics, people or channels within comments.
Source: designweek.co.uk
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